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“Four Words To Value”

March 10, 20231 min read

My goal is to test every step of my new SuperFunnel in just 60 (biz) days. That’s right. I’ve just joined a small team of peers/friends who are inspiring me and holding me accountable.

Since I created the most advanced and most secure all-one Sales & Marketing platform available, I need to make sure that I get the right message, to the right people, in the right way, and at the right time. [Big challenge]. What makes it easier and more effective is the MECLABS optimization methodology with the latest in AI TECHNOLOGY.

The most important thing I learned in my SuperFunnel LiveClass this week is... when it comes to a headline on a landing page, many readers will just scan it. They’ll pay attention mostly to the first few words.

Flint McGlaughlin says, “That brings me to an essential truth. You have less than 2 seconds to build cognitive momentum.”

To do that you’ve got to get the first 4 words of your headline right. And it has to identify what the person is going to receive… i.e. Save 50% on home delivery! Get immediate access to…

Until next time…. Drop me a comment if you have any questions

If you want to join the next group … there is a waiting list – no surprise. - Just email f.mcglaughlin@meclabs.com. Put the word “Application” in the subject line and just tell him that Dianne sent you – it will help you get in faster

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Dianne Beattie

Dianne Beattie

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"After using Simplify's automation, I continue to pick up 30-100 new emails off of just one of my funnels."

"Before implementing this Simplify system, I was not getting any traction from my website. After starting to use Simplify's automation, I picked up 30-100 new emails off of just one of my funnels. (I have more than 10 automated funnels and it's all included at the same price!)

I learned that using state-of-the-art automation allows people to opt-in and learn from me; creating a working relationship that leads to sales with a pre-qualified audience. I highly recommend working with Dianne! You'll be thrilled with the results!"

Cathryn Marshall- CEO, Virtual Wealth Online, President: What Women Want Networking

"Simplify is an amazing fulfillment of Dianne's proven track record as a technology visionary and business strategist."

" Dianne has a proven track record as a technology visionary and business strategist. Her proven track record of leading successful strategic technology projects, prioritization of initiatives and the deployment of state-of-the-art technology while ensuring they are linked to solid business goals and requirements."

Scott Losawyer- VP, Bank of America

"Simplify exceeds expectation in the architect and design. This innovative system will change organizational cultures and help them embrace new technologies."

"Dianne pioneered information security and data risk mitigation capabilities that were instrumental in creating new security programs, policies and practices and bank standards. She was a catalyst for accomplishments for clients and customers."

Jim Payne- Chief Information and Operations Officer, Associated Bank

"Simplify is a uniquely built, outcome driven, and solution focused system for your business processes, IT and cybersecurity."

"Dianne is amazing to work with and collaborate with. Her diligence, high energy, and competitent focus in deploying innovative solutions was highly valuable in establishing a go-forward strategy and plan for new services alignment, resource requirements, and marketing focus. Highly recommend Dianne!"

Mike Saylor, CEO - Blackswan Cybersecurity | Professor - Cybersecurity & DFIR

"Simplify offers invaluable business insight and creative inspiration to help me successfully implement my business solution and embrace new technologies."

"I was amazed at Dianne's tenacious, problem solving attitude and skill. Whenever I had a "roadblock" or issue surfaced, I received immediate assistance to resolve them. I appreciate her work ethic and her integrity. What she says, she will do and goes the extra mile. She is a genius in design and implementation.

Christina McCracken, J.D., Partner: Bennet, Oliphant & McCracken, PLLC.

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